Why I Spend $10k Monthly on Employees Who Don't Generate Revenue (2026)

The Cost of Support Staff: A Founder's Perspective

A recent revelation by Pratham Jindal, founder of Praper, has sparked an intriguing debate in the startup world. Jindal boldly declared that he spends a whopping Rs 8 lakh monthly on employees who don't directly contribute to revenue. But is this a sign of mismanagement or a strategic investment? Let's delve into the nuances of this controversial topic.

The Two Types of Hires

Jindal categorizes hires into two groups: revenue-generating roles and support functions. It's easy to prioritize the former, as their impact on the bottom line is tangible. Designers, editors, and salespeople directly influence sales, making them the darlings of many founders. However, Jindal argues that support staff are the unsung heroes, keeping the wheels of the business turning.

Personally, I find this perspective refreshing. As a seasoned analyst, I've witnessed countless startups falter due to a myopic focus on revenue-generating roles. What many don't realize is that a business is an ecosystem, and every role, no matter how seemingly insignificant, plays a part in its success. Support staff are the backbone, ensuring the smooth operation of the entire venture.

The Value of Time and Mental Bandwidth

Jindal's epiphany came when he realized he was spending valuable hours on operational tasks. From payroll issues to vendor coordination, these mundane chores consumed his time and mental energy. This is a common trap for founders, who often underestimate the value of their own time. In my opinion, this is a critical mistake. Founders should focus on strategy, innovation, and growth, not administrative tasks.

What makes this situation even more fascinating is Jindal's solution. He devised a simple system to determine when to hire support staff: track your weekly tasks and the time they consume. If it's eating into your core responsibilities, it's time to delegate. This is a practical approach that many founders can benefit from.

The Psychology of Founders

The comments on Jindal's post reveal an interesting aspect of founder psychology. One user pointed out the ego attached to such decisions, and I couldn't agree more. Founders often equate their success with personal involvement in every aspect of the business. This mindset can hinder growth and lead to burnout. Jindal's willingness to let go and trust his support staff is a sign of maturity and a recipe for long-term success.

Building Sustainable Systems

The ultimate goal for any startup is to create a sustainable business. As one commenter astutely noted, the best businesses are those where systems function independently of the founder. This is the essence of scalability. By investing in support roles, Jindal is laying the foundation for a robust and resilient company.

In conclusion, Jindal's seemingly extravagant spending on support staff is not a frivolous expense but a strategic investment in the future of his company. It's a reminder that a successful business is more than just revenue-generating roles; it's a well-oiled machine where every cog, big or small, plays a crucial part. This is a lesson every founder should take to heart.

Why I Spend $10k Monthly on Employees Who Don't Generate Revenue (2026)
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